AI is transforming the way businesses operate. From streamlining processes to predicting market trends, AI offers significant advantages. However, with these advancements come new risks, and one of the most pressing concerns for businesses today is the rise of AI-powered threats like deepfakes. Deepfakes are realistic but artificially manipulated audio, video, or image content created using AI. While this technology can have legitimate uses in entertainment and education, it’s increasingly being exploited for fraudulent purposes.
For example, cybercriminals are using deepfake audio to impersonate executives, instructing employees to authorize fraudulent payments or transfer funds to unverified accounts—a tactic known as “audio impersonation fraud.”
As deepfake technology becomes more sophisticated, businesses must stay one step ahead. Below are tips to protect your operations and reduce the risk of fraud:
Strengthen verification processes
Rely on secure, documented processes and confirm changes to payment instructions via a trusted telephone number. Never contact an unknown number.
Educate employees
Train your team to recognize potential deepfake schemes and to verify requests for payments or sensitive data independently.
Collaborate with us
Stay connected with our treasury services team. We offer fraud prevention tools and best practices tailored to help your business mitigate emerging risks.
While AI and deepfake technology introduce risks, they also offer opportunities to improve fraud detection and operational efficiency. Together, we can ensure your business remains resilient in the face of evolving risks.
