First Atlanta digital building-top signage coming to Georgia’s Own
Georgia’s Own Credit Union moved its headquarters to 100 Peachtree last year – a historic move for the Atlanta-based company. As part of the move, Georgia’s Own Credit Union and Zeller Realty Group are working with Skanska USA to bring the first digital building-top signage to Atlanta in early 2019. The innovative, 174-foot-long digital sign will display Georgia’s Own Credit Union’s logo, as well as community-oriented messages promoting local and charitable events.
The Equitable Building was constructed in 1968 and served as the Southeast headquarters for AXA Equitable Life Insurance Company until 1997 when it was sold to Chicago-based LaSalle Advisors. And while Equitable hasn’t been in Atlanta for more than 20 years, the Equitable Building has remained a landmark within the Atlanta community and the city’s skyline.
Georgia’s Own, which got its start in Downtown Atlanta in 1934, recognizes the impact the Equitable sign and building have made over the years. The new sign, which will be placed over the existing Equitable signage, will pay homage to Equitable and its legacy, as well as support other local organizations and initiatives.
The sign, while larger than the current ‘Equitable’ sign, is more energy efficient and ahead of current building and signage codes. With both of the new LED screens running 24/7, there will be an estimated 43 percent reduction in energy consumption versus the estimated nine hours the Equitable sign is in operation.
“As we move towards achieving our vision of creating a diverse and active marketplace for commerce and entertainment in the heart of Downtown Atlanta, digital signage and media will play a key role in supporting this growth and defining Atlanta’s culture and brand,” said AJ Robinson, president of Central Atlanta Progress. “This cutting-edge, digital building-top sign is the first of its kind in Downtown Atlanta, and while not part of the Atlanta Arts and Entertainment District, the sign aligns perfectly with our vision for the neighborhood. I look forward to seeing how community organizations and Georgia’s Own Credit Union use this digital experience to connect with the community and welcome visitors to our wonderful city.”
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